Arjun Sen, president of ZenMango and Restaurant Marketing Group gives a presentation on how to leverage the power of current customers in this trying economy. Why Now? Consumer spending, investor confidence, and available cash are all down, and business strategy must adapt or sink. Arjun Sen andthe ZenMango™ team have developed a method to win big in a down economy without spending cash. This method outlines which strategiesto throw out and which to implement now to build great corporate habits for a bright future in a hurting economy. LEARN HOW TO CALCULATE THE VALUE OF YOUR CUSTOMERS Arjun Sen will take you through the simplicity of the power of ones quantitative analysis; the impact will leave you astounded. DETERMINE HOW TO WOW 1 MORE™ Wow 1 More™ is Arjun Senstime tested, unique approach to customer loyalty. In this section, Arjun Sen will show you the need for Wow 1 More™, how to wow a customer, and common challenges brands face. MOVE CUSTOMERS UP THE LOYALTY LADDER Move customers into more profitable brand usage categories using solutions unique to your brand. Arjun will help you identify the simple mantra that will be your key to success as you try to refocus all your initiatives around customer needs. LEARN WHY CUSTOMERS ARE NOT COMING BACK Understand how to pin down specific reasons customers are not returning to your brand using Leaky Bucket® research. The Leaky Bucket® process gives your brand a set of mutually exclusive and comprehensively exhaustive reasons ...
http://www.youtube.com/watch?v=w2x1Rcp25N4&hl=en
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